Reach the right people
Motherland was created specifically for rural, regional and remote women. If they’re who you want your business to reach, you’re in the right place.
Advertise with us
Be the brand rural women trust.
Partner with purpose. Connect your brand with a loyal community of rural women across Australia, while supporting our work to ensure no rural mum is left behind.
The podcast
Real & raw stories of rural motherhood.
Since 2019, the Motherland Podcast has shared the real, raw and often untold stories of rural motherhood.
Hosted by Motherland Founder and CEO Stephanie Trethewey, each episode is an honest and unfiltered conversation with a rural mum about the highs and lows of motherhood, life on the land and everything in between. No topic is off limits, with conversations spanning mental health, relationships, fertility, grief, identity, isolation, farming and more.
More than 320 episodes later, the podcast has become the most trusted voice and powerful source of connection for rural mums across Australia.
2026 SONNAR Australian Audio Awards finalist: Audience Connection.
Partner with Motherland
Your brand, introduced by someone our audience trusts.
Our listeners know Steph. They’ve followed her story and Motherland’s, and have been part of the community we’ve built over many years.
That trust and relationship matters.
Every podcast partnership is personally host-read by Steph and delivered naturally, giving brands an authentic way to connect with rural women through a voice that is loved and trusted nationally.
Be part of something they choose to listen to
Our audience comes back episode after episode, often listening while driving long distances, working on the farm, or just getting through the day with kids. It’s time they’ve actively chosen to spend with Motherland.
Have Steph tell your story
Steph is a journalist, rural mum and Founder of Motherland, with 16 years’ media experience. A former TV reporter for Channel Seven and Channel Nine, she’s worked for some of the country’s biggest shows. She knows how to connect with her guests and audience.
Support the work behind the podcast
Motherland is a registered charity, so your advertising investment goes further. Alongside connecting your brand with a highly engaged rural audience, your partnership helps fund our broader work to reduce isolation and improve mental health outcomes for rural mothers across Australia.
A partnership with purpose: Every dollar supports rural mothers and creates social impact.
Request the media kitAudience & reach
Real reach. Real engagement.
A loyal, highly engaged community of rural women right across Australia; an audience no other channel reaches this directly.
1.4M+
Downloads
Total listens since launch, and climbing every week.
300+
Episodes
Over 300 extraordinary rural mothers interviewed.
35,000+
Community
Rural mums engaged across our digital channels.
520+
Village members
Mums who have gone through our online mothers' group program.
Ways to partner
Craft a bespoke package across multiple engaged audience touchpoints.
Advertising on the Motherland podcast
From a single episode through to a full season. Every partnership is host-read by Steph and tailored to your goals.
- Pre-roll and end-of-show read by Steph
- Brand mention and link in the show notes
- A social shout-out to our community
- Host-read placement across every episode in the run
- Expanded social and newsletter presence
- Launch announcement from Steph
- Social, eDM, community and website presence
What our listeners say
Voices from our community.
Why listeners keep coming back each week.
Swipe or use the arrows
Get in touch
Ready to reach rural mothers?
Authentic engagement. Measurable results. A partnership your team will be proud of.
Request the media kit
Tell us a little about your brand and we'll be in touch.